“Our team meant to say one outlet… in a town across Northland but we got it wrong. What I’ve said is look, we got that wrong. We’ve spoken to our team about making sure that we are fact-checking all of our information before we go off with statements and actually are they… supported.”
Dear Luxo: If you have to tell your team to check their facts… it means you have a culture of not checking facts and culture kills strategy 100% of the time.
Dave5 
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