I really like this framework. It’s AI focused, but I think you could apply it to many big tech changes.
The BMJ publishes the British Medical Journal and 60+ other scientific journals, together with a number of technology products in the health sector. As an organisation, they’re a few hundred people.
So this is a fascinating and actually pretty common organisation profile. Mid sized, technical but not a pure technology company. And they’re asking themselves, will AI impact us? If so, how should we respond?
As it turns out, it was obvious even in May that generative AI would matter to the BMJ, and the session I was part of – run by CTO Ian Mulvany – was about the second part of the question: what’s the strategy.
My part of the session ended with an approach I call strategic pathfinding. A high-level framework really.
Dave5 
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