Togs, togs, undies: The story behind NZ’s most iconic summer ad

If you ever work with me, at some point “togs, togs, undies” will come up…

Up there with “ghost chips”, “bugger” and “good on ya mate”, “togs, togs, undies” has become one of the most enduring advertising phrases to enter our cultural lexicon since it was first uttered in a 2006 ad for Trumpet ice cream. It’s been used to hawk baches on Airbnb, as a popular Instagram caption for influencers, and is even the name of a mountain bike trail. “Togs Togs Undies Trail has bedded in really well and is becoming quite a popular return to carpark trail,” a post on the Woodhill Forest Facebook reads. “2.5km of flow. Gotta love the Undies.”

https://thespinoff.co.nz/pop-culture/09-12-2023/togs-togs-undies-the-story-behind-nzs-most-iconic-summer-ad

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