Dave5

These are lessons I learned from Seth a loooooong time ago. I’ve put them into play with 2 businesses and they are now my guiding principles in marketing.

• Trust is worth more than attention.
• Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.
• Choose your customers, choose your future.
• Tell ten people. If they don’t tell the others, make a better product.
• Creating the conditions for the word to spread is the job of the marketer.
• Customer service is free.
• “You’ll pay a lot but get more than you paid for,” is a useful motto.
• Act like people are watching. They are.