Unlike influencers in the so-called “wellness-to-fascism” pipeline, the Johnsons do not exploit skepticism toward mainstream health expertise to prime their audiences for right-wing talking points. Instead, they start with a fascist aesthetic tradition that prizes hard young bodies and fuse it with the language of self-help culture, promising potential followers eternal life among a cadre of superior male specimens. The only criterion for participation is a willingness to take one’s destiny into one’s own hands and sign up while supplies last. The monetization of their worldviews through the sale of raw-liver supplements or $75 bottles of extra-virgin olive oil further domesticates their Nietzscheanism.
Dave5 
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