Given the complex network of often deeply personal reasons that people believe in pseudoscience, we, as scientists and fans of the scientific method, can’t tackle it head-on. Evidence has repeatedly shown that simply shoving data in peoples’ faces doesn’t work to change their minds. Neither does simply telling somebody they’re wrong and leaving it at that (to be honest, that strategy rarely works on me, either).
So, the first step when confronting a pseudoscientific belief is to not bother arguing it. I have a personal rule: Unless someone asks me directly for my opinion, I don’t offer it. I’ll admit that sometimes I just can’t hold my tongue, but in the vast majority of situations, I’d rather preserve a relationship than drive a wedge into it just because someone isn’t adhering to strict scientific thinking. People believe all sorts of weird things, and the likelihood of me changing their minds—on UFOs, homeopathy, or whatever—is so small that it’s simply not worth the effort.
Instead, I try to practice what’s known as radical empathy. This is empathy given to another person without any expectation of receiving it back in return. I try to see the world through someone else’s eyes and use that to find common ground. Why do they believe in UFOs? Is it because they want mystery and wonder to be alive in this world? Hey, me too! Why do they buy homeopathic medicine? Is it because they desperately wish they could do something about their medical condition? Yeah, I hear that. Why do they get a palm reading? Is it because they could use some guidance through their complicated lives? Couldn’t we all.

https://arstechnica.com/science/2024/01/the-key-to-fighting-pseudoscience-isnt-mockery-its-empathy/
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