The world’s largest public relations firm has used insights from its lauded annual global survey of consumer trust and corporate credibility to help fossil fuel and petrostate clients to promote climate obstruction.
According to a new briefing from the Clean Creatives, an advocacy group focused on cutting the public relations industry’s ties with fossil fuels, the PR juggernaut Edelman has employed its purportedly definitive “trust barometer” — the newest edition of which will be released Monday at the World Economic Forum — to help fossil fuel companies more effectively manufacture public trust. With Edelman’s help, these corporations turned oil and gas workers into a positive public face for fossil fuels, obscuring the role of the profit-hungry executives who actually pull the strings.
https://www.levernews.com/how-fossil-fuels-found-their-influencers/
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