Dave5

My alarms went off big time when Apple presented the Vision Pro on stage. It all had the whiff of we-have-money-to-fake-passion. What ever you think of Jobs, the moment he walked on stage with a product… You. Just. Knew. You buckled in and you opened your wallet.

Tim Cook is the master of supply chain optimization and, I suspect, organizational design and management¹. Tim Cook isn’t a product innovator. The moment he *didn’t* demo the Apple Vision product on stage and communicate his own real time passion…. I knew it was a dead mass market product. The power of the boss giving a shit… that’s everything.

Their lack of confidence in their own product overwhelms any positive reviews coming out from the privileged press, who we know in advance to discount, these are the press people Apple can count on to not say a negative word, to preserve their access at least, if not because they are complete fans. It reeks of a loser product.

http://scripting.com/2024/01/18.html#a143812

I do think it will kill in certain verticals… but it’s not going to be an iPhone level product.