‘a fundamentally different company’

There is no doubt that under John Riccitiello Unity shat the bed again and again and again and…

It is going to be really interesting to see if Matt Bromberg can pull off this u-turn. If he can, it’ll be something that is taught at business school. I hope he does. Having used both Unreal and Unity I far prefer Unity as an environment, but with Riccitiello at the helm I refused to touch it.

One year after introducing a controversial Runtime Fee that raised outrage from game developers and sparked rising interest in alternative game engines, Unity is rolling back its policy. The change isn’t happening in a vacuum. Unity is also raising prices on Unity Pro and Unity Enterprise subscriptions, and according to CEO Matthew Bromberg, it’s part of a plan to “become a fundamentally different company.”

That’s a bold statement for the chief executive of a publicly-traded firm to make. But given what the organization has been through, it may be warranted. Unity has spent the last two years laying off employeesraising prices, and implementing policies like the Runtime Fee, all to the chagrin of developers, some of whom have claimed it’s fallen behind on maintaining the quality of the engine.

https://www.gamedeveloper.com/business/unity-ceo-matt-bromberg-says-runtime-fee-reversal-is-part-of-bid-to-become-a-fundamentally-different-company-

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