Dave5

It has been a long time since I’ve seen a company shit all over their core brand proposition so utterly. It’s like Tim Cook is pissing on the street sign at the corner of Liberal Arts and Technology…

What. The. Actual. Fuck. Apple?

It, honestly, hurts to watch that “Crush!” video…

For the last year and definitely with the AVP I have been pretty certain that Apples best days are behind it. All they have left is stock buy-backs (which should be illegal BTW). It is a pale cargo-cult of what it used to be. The “Crush!” video locks it in for me.

This is why “shareholder value” is such a destructive driver. I now believe that Cook has no idea what Apple is. He knows how to drive it, but he has no idea how it works. He’s like a character in a science fiction novel that discovers an alien device. He works out how to use it successfully but can never tell you how it works. A bunch of Wharton MBAs aren’t going to turn their backs on “shareholder value” and create something wonderful.

God, it hurts…

A genius response: https://twitter.com/rezawrecktion/status/1788211832936861950