Dave5

This video starts as a fairly typical “whale being unseated by minnow” kind of story – but it turns into something more fundamental. It shows how eschewing the software status quo can both return software to it’s social roots and also be fabulously profitable.

It is a story about how vertical integration can enable companies unlock incredible value for their customers.

For years I have bemoaned the lack of real leadership in the technology field… turns out that Grant Petty is one of those leaders.